Driving traffic to your website is only half the battle. What really matters is getting all those website visitors to view a lot of pages (which increases ad revenue exponentially) make a purchase, sign up, download, or do whatever other action you\'d identified.
Landing Page OptimizationYour website\'s landing pages offer your one and only opportunity to pull visitors in and lead them through your conversion funnel to the action you've identified. Some landing pages do this better than others, and while there is no secret recipe that works for all websites, your team must possess the expertise and insight into conversion rate optimization tactics that produce real results. Blend quality creative and graphic design with scientific, and strategically execute A/B and multivariate tests that fully optimize landing pages.
Once your landing pages are optimized to keep visitors on the site and get them into the funnel, you need to start focusing on improving the conversion funnel (or steps after the landing page that are required to complete a conversion). Often times this is as simple as shortening the number of pages in the checkout process, but it often also includes more complex testing elements like the quantity of information requested, the layout, and the wording. Develop an extensive conversion funnel optimization program includes research, testing, and analysis to determine the path that will produce the most conversions on your website.
There are many techniques for doing this, but I save the best for my clients and employers (I hope you understand :)
