VinceZ

Wednesday
Mar 10th
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Microsites

A Site Within...

A Site Within...

Microsite Design, Development & Promotion

Microsites are one of the most lucrative advertisement / marketing initiatives your company can offer a client. Once you establish your traffic, your company can sell a microsite for several thousand dollars a month. A mini site is built within your website for your client to take full advantage of your audience, traffic, SEO and SEM. Similar to selling a banner ad, but with much higher conversion rates for your client, thus a much higher piece of revenue for your business.

A website should fully facilitate microsites, so take advantage of it. Make sure your development team offers a full-service microsite design, development and promotion package for businesses interested in marketing a specific product or service. This package includes everything you need, from domain name registration and website hosting to microsite development and promotion.

Microsite Definition

A microsite is simply a mini website developed as a supplement to a primary website. It can be one page or a few pages, all with a focus on the same, singular subject. That focus is what distinguishes a microsite from a larger and more broadly focused primary commercial website. The microsite usually has its own domain name and is marketed separately to target one key phrase. It can be a permanent site or one used temporarily, such as for testing a new market area or introducing a new product or service.