A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits. Use this powerful approach when creating your ad copy.

A -Attention -Grab your targets attention

I -Interest -Create curiosity

D -Detail -Provide details

A -Action -Call for action

Create an urgency to act now. Creating a successful ad will take a great deal of time and effort. You'll need to write it and re-write it over and over again before you come up with a great ad. We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction. Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs." He believes that until a less important need is met there won't be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.